Modern Gaming Apparel
logo and apparel samples
Modern Gaming is a small, hip apparel startup with an idea to license gaming properties (characters and logos) and create wearable merchandise to sell online. The founder comes from a military background and wanted a logo to suggest this (and first-person shooter games) without being explicit. I created a futuristic gun sight logo by integrating a modern stenciled M and G. Then I created a fractured (almost alien) typeface for the word mark. The apparel mockups sold the concept when the client saw how the logo worked alone and with the name on hoodies, tees and hats.
What I did
- Logo design