A web-based social media application that lets a user perform three major functions: 1) search and browse for high-performing social media content; 2) create a posting calendar and automate a publishing schedule; and 3) create libraries of future content and manage published posts.
I designed a Netflix-influenced UI of horizontal-scrolling carousels to present recommended content (based on user and audience data) organized into custom categories. The earlier version of the app (which I designed several years ago) relied on a nested folder structure in a sidebar. This new version of the app is spare and minimal to allow the content to stand out, but subtly carries over the color palette of the preceding app. I created a visual style guide for developers to iterate the many screens for a complex app like this. The new design is still in beta.