HG&E Heat Pumps

Holyoke Gas & Electric provides heating fuel and electricity to the city of Holyoke. To promote the transition to sustainable energy, they wanted to alert and educate their existing customers to the technology of heat pumps. I worked with the Darby O’Brien agency to research a two-pronged mail campaign: a 6×9 postcard to the general population (anyone owning or considering a home) showcasing the clean elegance of heat pumps integrated into the home, and a series of #10 billing envelope inserts to their existing customers explaining the benefits of heat pumps to their wallet, their lifestyle, and the planet. Holyoke Gas & Electric wanted to avoid anything that looked like aggressive marketing. I came up with a minimal eco-friendly solution as clean and inconspicuous as the heat pumps themselves.