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Let’s talk about a project

The web is a canvas. A soapbox. A social theater.
It's where your business gets done. Two rules: Make sure you have a story to tell, and make sure you get Frank to tell it.

frank@getmefrank.com
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DRG Insights Platform

Explainer video animation

Decision Resources Group offers an Insights Platform with customer access to almost unlimited healthcare data. The challenge was to show a coherent story leading a hypothetical user through the complexity of the platform. This conforms with the holistic and personal identity Aericon and I developed for their brand. A mobile phone with messages from a boss and a user’s checklist provides structure to the tasks. A narrative of preparing a report on breast cancer drugs is shown without words.

 

I worked with the company designer of the Insights Platform to decide which application screens were important to showcase. Then we pieced together a plausible story for why a user would navigate to those screens. Instead of screencasts of someone recording their mouse using an app, I took screenshots of all screens and animated the effects, which allowed for subtle animation enhancements. The video was animated with Flash, then exported to mp4.

What I did

  • Creative Direction
  • Copywriting
  • Storyboard
  • Design
  • Animation
Play video in Vimeo
How Mom and Dad Met
Pioneer Valley Financial
. . .

Get Me Frank™

Two rules:
Make sure you have a story to tell,
and make sure you get Frank to tell it.

frank@getmefrank.com