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The web is a canvas. A soapbox. A social theater.
It's where your business gets done. Two rules: Make sure you have a story to tell, and make sure you get Frank to tell it.

frank@getmefrank.com
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Decision Resources Group

website and brand

Decision Resources Group is a healthcare consulting data company that grew rapidly by acquiring smaller companies. It was the Frankenstein approach. Once they tired of juggling sub-brands and websites with competing missions, they realized the need for a holistic rebrand. They had done expensive research and positioning before approaching Aericon for help.

 

We assembled a team of four creatives to craft a human face for the brand by filtering the company’s offerings through customer pain points — identifying problems and promoting solutions. Faces and people were featured, and thought leadership promoted. The full site contains over two hundred pages based on a dozen major templates. The key was to provide a comprehensive information resource and highlight overlapping and related services to cross-sell. As creative director I maintained consistency of brand over website, video and print marketing collateral, while aligning content experts and internal developer teams to communicate a condensed and clarified message out of the preexistent white noise.

What I did

  • Creative Direction
  • Brand strategy team
  • Copywriting
  • Design
Launch website

People category page

People detail page

Sag Harbor Resiliency
. . .

Get Me Frank™

Two rules:
Make sure you have a story to tell,
and make sure you get Frank to tell it.

frank@getmefrank.com