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Tufts Decision Guide

Interactive guide for iPad

Prostrate cancer is a complicated problem. There is contradictory evidence whether pre-screening for the disease is helpful, so the patient’s decision comes down to knowledge and temperament. Tufts and Dana Farber worked on a questionnaire to assess a person’s inclination for pre-screening.

 

The problem with questions is getting people to answer them. The Decision Guide is an interactive survey specifically for an iPad, breaking the questionnaire into easy blocks of text and leading the user through one screen at a time. There are eighty-three questions that would be intimidating if presented at once. Instead, the user is encouraged to make simple investments of time. Everything is big, blocky and flat for easy mobile use. The iPads were used in facilitator-led focus groups, in real time, and data from the survey was saved to create useful demographic profiles.

 

What I did

  • Creative Direction
  • Design
  • HTML5 development
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Get Me Frank™

Two rules:
Make sure you have a story to tell,
and make sure you get Frank to tell it.

frank@getmefrank.com