Post Planner

Post Planner is a social marketing content curation and automated publishing app for desktop and mobile that works on a subscription model. They began as a Facebook-only app but over several years expanded to all social platforms, and more importantly, pivoted from a publishing scheduler to a smart application allowing marketers to search and discover high-performing content (articles, photos and video ranked by past performance).

Feeds of social content are gathered from Facebook, Twitter, Instagram and other platforms, and collected into streams organized by keyword category. These streams constantly update and can be browsed in carousels like on Amazon or Netflix.

As in-house creative lead, I designed both their app UI and the website. The app is the real star, so the website is kept clean and minimal with a limited color palette to let closeup details of the colorful UI stand out. The site features subtle curves and wave-like gradients to reinforce the “streaming” concept. Because it is SaaS, everything leads the user to the pricing page and free trail.

Read my initial informal thoughts on the brand here.

Read my thoughts on the brand refresh three years later here.