Shatner’s Mystery Guest
branded interactive entertainment
William Shatner is a rorschach for the universe. A&E Television Network wanted a unique viral web game to promote the opening season of his talk show, Raw Nerve. The game was featured on the A&E Bio website.
I created the concept of a “mystery guest” format with two modes. You can play a regular game against the clock, trying to guess each mystery guest from clues — and you can create a custom version of the game featuring yourself or someone you know. Upload a photo and information, and share the game for your friends to play.
Bonus: an additional idea pitched (and personal favorite) was the Shatner Haiku Generator. Select words from dropdown menus to create a MadLib-style haiku poem. When you’re ready, click the button to hear your creation in Shatner’s own voice! The options were drawn from a database library of pre-recorded words spoken by Shatner and spliced together for seamless audio. Finally, a game as idiosyncratic as the man! (But sadly never developed.)
What I did
- Concept
- Design
- Development
- Copywriting