MFA Hippie Chic Remix
branded interactive entertainment
The Boston Museum of Fine Arts wanted to showcase their exhibit of 1960s fashion design with an online promotion their audience would share. And being an art museum, they wanted something unbound to typical web convention.
I created the concept of a psychedelic album-maker that worked similar to a classic Mad Libs’ fill-in-the-blanks game. The pitch was to have fun with the trippy excess of the era, tie the fashion to its iconic music roots, and recognize that an album cover is a painting canvas.
The user would browse and choose one of the outfits in the museum exhibit, upload their own face or pick from a library of faces, and select a 1960s hairstyle. Answer a couple of random questions, and the final step was a custom album cover generated by their choices. The personalized album could be shared by email and social media. All while listening to The Beatles’ “Strawberry Fields” licensed from Sony/ATV.
Read about it in Ad Week here.
What I did
- Concept
- Creative Direction
- Design
- Copywriting
- HTML5 Development