The Boston Museum of Fine Arts wanted to showcase their exhibit of 1960s fashion design with an online promotion their audience would share.
I created the concept of a psychedelic album-maker wizard that worked similar to Mad Libs’ fill-in-the-blanks. The pitch was to have fun with the trippy excess of the era, tie the fashion to its iconic music scene, and recognize that an album is a canvas.
The user would browse and choose one of the outfits in the museum exhibit, upload their own face or pick from a library of faces, and select a 1960s hairstyle. Answer a couple of random questions, and the final step was the surprise of a custom album cover generated by their choices. The album can be shared by email and social media. All while listening to “Strawberry Fields” licensed from Sony/ATV.
Read about it in Ad Week here.