Post Planner helps marketers and small businesses find and post smart, high-performing content to social media. The real Josh is the founder of Post Planner. On the side, he runs a Facebook page about his passion of rock climbing, and he fills it with content using only the Post Planner app.
I created the concept of a Meet Josh marketing theme: Facebook cover video, an interactive feature on the Post Planner homepage, social media posts and emails. Meet Josh uses Josh’s story to imagine a typical user’s problems with social marketing and highlights the value of Post Planner to solve them. The video meets Facebook’s size and length guidelines for a cover header; is bold, graphic and simple; and works for mobile and without sound. The HTML5 interactive version on the website homepage created an 87% conversion rate to the trial app, tripling the performance of inline calls-to-action.